OBJECTIVE// Apply branding concepts to three-dimensional design. Use the marketing brief and research to develop a design that is a visual reinforcement of the company. Use sustainable materials for packaging as well as strategic branding development. Create a paint line for a brand that does not already have one.
CONCEPT// Kate Spade is a chic retail store producing womens wear, handbags, and accessories. The goal is to expand their product line. Kate Spade Paint Collection includes gallon and quart home paint cans as well as spray cans.
OBJECTIVE// To develop a recipe book while building on typographic principles. Classic typographic communications are used to create a refined project. Content, imagery, category and form are all subject to the chosen concept.
CONCEPT// Wake-up is a hangover cure recipe book. The intended audience is a younger crowd between the ages 21 and 30. To reach the audience, bright colors, speech bubbles, and vector art is used. The recipes were kept simple for the average person to find in their fridge. Each chapter focuses on one main ingredient as well as a specific part of the body. Research was done on which type of vegetables and fruit help with headache, nausea, upset stomach, and hydration.
Venus Cleaning Products
OBJECTIVE// Rebrand an existing company whose design could be improved. I chose Venus house cleaning products whose origin is India. After doing research, the goal was to create a better logo and an impactful design for a range of cleaning products such as dish soap, window cleaner, hand soap, washer cleaner, cleansing gel, dryer sheets, etc.
CONCEPT// Venus is a compnay with an Indian heritage. The rebranding of thel ogo was inspired by traditional Indian colors as well as the mandala like logo. Color played a big role in developing these productts as each color has a meaning in the Indian culture. Materials used are kraft paper and recycled plastic bottles.
A Type Of Loss
OBJECTIVE// Develop a conference about any topic by showcasing it through experimental typography. This project includes a book that will be given to the audience as well as a poster for the conference. Enhance the visual experience in order to impact how a message is delivered to the appropriate audience. I chose to showcase the fives stages of grief through typographical techniques. These stages include denial, anger, bargaining, depression, and acceptance.
CONCEPT// Grieving is unique to each person and I portrayed this in the book by using a different color as well as a different typeface for each stage. The photographic transitions into a new chapter showcases that one does not need to go through each step in order. An individual grieves in their own way thus can start and end at any stage. It was important to focus on the use of typography in order to create emotion in each chapter.
Lululemon Bare Skin
OBJECTIVE// Develop brand identities and line extensions for packaging products that demonstrate strong conceptual development and marketable solutions. Create designs that exhibit a strong sens of scale, proportion and shelf impact when inside a retail environment.
CONCEPT// Create a two-in-one product for the busy client, whether it’s working out or going to work. Lululemon is a technical athletic apparel company for yoga, running, training, and most other sweaty pursuits. By creating a skincare line suitable for Lululemon, each product performs two functions, allowing customers to carry the least amount of products during their daily hustle.
Power Foods For The Brain
OBJECTIVE// Further develop visual and conceptual fluency and create integrated communication design solutions. Emphasis is placed on using typography, aesthetics, and composition to construct meaningful imagery. Use any educational topic to further enlighten the audience.
CONCEPT// I chose to research how the food we eat affects the brain. This research was put into a small pamphlet to quickly showcase statistics as well as measurements. The chosen design is intended to keep the interest of the audience and to educated them.
Amphora Olive Oil
OBJECTIVE// Use a marketing brief and rsearch to rebrand designs that visually reinforce the brand. Emphasis will be placed on effective use of typography, hierarchy, aesthetics, and images. Rebrand an existing olive oil company.
CONCEPT// I researched an olive oil compnay that was sold in the United States but produced in the Mediterranean. I chose AMphora for its historical background and used that in creating a new brand identity. The ancient jar with two handles illustration is to compliment the literal meaning of Amphora and to create a connection to its Mediterranean background. EAch olive oil is represented by a color for its flavor.
Pantone Color Fragrance
OBJECTIVE// Develop work that will reflect conceptual expertise, strong sensitivity to typography, demonstrated knowledge of visual language, and solid craftsmanship skills to produce well crafted and professional work. Select a company and create a line of products for them.
CONCEPT// I chose to create a fragrance line for Pantone to add a different category to their retail products. This brand extension was developed by Pantone’s own colors, which influenced the fragrance name and scent. The ten fragrances were developed for spring therefore pastel colors were chosen. This project includes a fifteen page promotional booklet and a poster.
OBJECTIVE// To develop unique brands and brand systems as well as possible line extensions of an existing brand. To create compelling and engaging packaging through th euse of various package templates, materials, typographic sensitivity, hierearchy, and comprehensive prototyping.
CONCEPT// The chosen brand is the telvision network, Adult Swim. This television network is known for its shows such as Rick an dMorty, and Family Guy. If Adult swim had a subbrand store I would call it Daytime Curfew with an extension line called Sunburnt. The store is a smoke shop. The name Sunburnt was chosen to compliment the tongue and cheek of Adult Swim as abrand.